
What's The Brand?
This project involves creating a logo design for a freelance computer technician. This logo is mainly used on the platform Gumtree (British-based online classified advertisement and community).
The services include the re-purposing of old and slow laptops and desktop computers and making it run fast, all for a fraction of the price of buying a new laptop or desktop computer while reducing e-wastes.
Apart from re-purposing old computers, he can offer other services such as clean up disk space and remove unwanted files and software (restoring various gigabytes worth of space), optimising hard drives, malware/virus removal, debloat Windows and make it minimal, data backup, secure delete - wipe any drive securely, recover deleted files, installing Windows 11 on unsupported hardware etc.
Apart from re-purposing old computers, he can offer other services such as clean up disk space and remove unwanted files and software (restoring various gigabytes worth of space), optimising hard drives, malware/virus removal, debloat Windows and make it minimal, data backup, secure delete - wipe any drive securely, recover deleted files, installing Windows 11 on unsupported hardware etc.
Design Response
The purpose of my logo design is to help this technician stand out from other such freelancers on the site and appear as an established brand. He needed a logo that has a clean and modern aesthetic. The logo is supposed to depict his work.
Logo Design Options

Chosen Logo
This logo has been chosen as my client felt it is more memorable and fits the brands goal.
It does depict (in a humorous manner) the service of making dysfunctional computers to run more effectively.
Various logo variations have been planned out in case my client plans to use it on other sorts of compositions.

Logo Color Variations

Logo In Action

