The Brand
Reading OJO is a unique educational gaming app developed by Students Factory, a Dubai-based company that offers various linguistic and extracurricular programs for students. Reading OJO aims to inspire the reading habit through a competitive spirit, where users can read various topics, answer questions, and earn points and badges. Reading OJO also helps to improve the language and analytical ability of the users, as well as their time management and pattern cracking skills.
Target Audience
Reading OJO app’s target audience typically consists of children, who are interested in reading, learning, and competing.
Design Response
Re-designing the current logo that fits the tone of the app and its target audience.
The main focus was to create an asthetic that is fun, playful and relaxed as it appeals more to youngsters.
Current Logo Design Issue's
It looks to cooperate and doesn't give the feel of a fun learning app for youngsters.
Does not appeal to the target market of youngsters.
It looks more like an angry face. It doesn't portray a fun learning experience.
It would make one think of a strict school teacher or an angry parent who would pressure children to over-perform.
Re-Design Options
