For this project, I had the opportunity to design a logo for "Where's My Car," an innovative app aimed at helping users effortlessly locate their parked vehicles. This is a third party app available on GitHub. My goal was to create a visually striking and modern logo that encapsulates the app's core functionalities of trust, clarity, and approachability. By combining a sleek Slate Black car silhouette with a vibrant Cool Cyan location pin, complemented by a subtle Light Grey background, I aimed to convey both professionalism and user-friendliness. This design not only reflects the app’s purpose but also resonates with users in a way that encourages engagement and confidence in the service.
The Logo & Variations
Logo Color Variations
Font & Color Scheme
As you can see the font Montserrat is used in logos wordmark, as it embodies a modern, sleek design that resonates perfectly with the innovative spirit of the brand. Its clean lines and contemporary look provide a strong visual presence, ensuring that the logo stands out while maintaining professionalism. The font's high readability makes it easy for viewers to recognize and remember the brand name at a glance. Additionally, the rounded features lend a friendly and approachable feel, inviting users to engage the logo without losing the essence of reliability. This would convey a perfect blend of warmth and sophistication, making a lasting impression on anyone who sees it.
The combination of Slate Black and Cool Cyan creates a dynamic and modern color palette for the logo. Slate Black adds a touch of sophistication and contemporary flair for the car silhouette, grounding the design with a sleek and polished look. In contrast, the bright and refreshing Cool Cyan infuses the location pin with vibrancy, symbolizing clarity and effective communication. Together, these colors not only enhance the overall visual impact of the logo but also embody a sense of modernity and approachability, making the brand inviting and easy to connect with. Incorporating Light Grey into The color palette enhances the modern Slate Black and vibrant Cool Cyan beautifully. The Light Grey background provides contrast, allowing both elements to pop, conveying professionalism and inviting users to connect with the brand confidently.
Mock Ups
