Project Summary
Campaign Middle East will release its third annual Saudi Report, a supplement focused on the Saudi Arabian media, marketing, and advertising landscape, in May 2023.
In this crucial industry guide to the biggest economy in the Middle East, Campaign’s Saudi Arabia Guide 2022 examines how the media, marketing, and advertising sector is changing in the Kingdom. The design must portray how Saudi Arabia is politically changing. It must stand out naturally and be appealing to Saudi audiences.
The design’s goal is to depict Saudi Arabia’s Prime Minister Mohammed bin Salman Al Saud’s vision. His vision includes the legalization of numerous things within the country, such as women driving, public concerts, public cinemas, women’s sports, female wrestling teams, women in sports stadiums, and the Saudi F1 Grand Prix. Essentially, the design depicts the evolution of Saudi society through the eyes of Prime Minister Mohammed bin Salman Al Saud.
I have worked on three drafts where the concept has been applied in a few different layouts.
